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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions.
The sixth edition includes:
• updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;
• new studies of health campaigns;
• expanded coverage of social media marketing;
• enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.
The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
The sixth edition includes:
• updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;
• new studies of health campaigns;
• expanded coverage of social media marketing;
• enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.
The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
Año:
2017
Edición:
6th
Editorial:
Routledge
Idioma:
english
Páginas:
648
ISBN 10:
1138100331
ISBN 13:
9781138100336
Serie:
Routledge Communication Series
Archivo:
PDF, 6.35 MB
Sus etiquetas:
IPFS:
CID , CID Blake2b
english, 2017
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